The Canadian pizza chain will bring the six-layer Pizza Cake to market this summer. "As part of bringing items like the Pizzaburger, Taco Pizza, Calzono and Sriracha Chicken Pizza to market, we’re also taking a humorous look at some other potential innovations that we can bring to market and involving the Boston Pizza Guest in that process." 'The Pizza Game Changers campaign is really about celebrating innovation in our pizza over the last 50 years," says Boston Pizza spokesperson Perry Schwartz. Other products in the Pizza Game Changer campaign include pizza mints, ergonomically designed cheese clippers, and a gas powered pizza cutter. Pizza Cake isn’t on the market yet, but in April it won Boston Pizza’s “Pizza Game Changers” campaign, a contest that allows customers to vote for their favorite of the chain’s eight new innovative pizza products. Love them or hate them, here are 8 of the strangest fast-food mashups. Dunkin’ Donuts now features a Glazed Donut Breakfast Sandwich, a gargantuan, heart attack-inspiring concoction that features bacon and eggs wedged between two greasy glazed donuts IHOP does its part to contribute to the obesity epidemic by layering cheesecake between tire-size pancakes and Pizza Hut Middle East recently made headlines with cream-cheese cone crust pizzas and Kit-Kat-stuffed breadsticks.
Every fast-food chain seems to be contributing to the mashup trend. Whether it tastes good or not, a freaky food item is bound to spread across Twitter and Facebook, and that’s the type of buzz publicity-starved fast-food chains want, especially as they seek to make a splash in the highly-sought after millennial market. The mashup market, or Franken-food concept, is straightforward: one type of food might taste good, but two types of foods combined to create a third, hybridized food is the type of marketing that takes social media by storm. Somewhere along the way -perhaps after the croissant and donut hybrid better known as the cronut became the first dessert to go viral -popular fast-food chains have been obsessed with creating bizarre food concoctions. Between 20, over 9,000 snack products were launched in the United States.
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